Reagan Couch Rios

Reagan Couch Rios

Executive Vice President

At Couch and Russell Financial Group, we believe that everyone deserves to be free from financial stress. As a 3rd generation owner of this comprehensive financial services business, Reagan knew early on that she wanted to blaze her own trail to continue the firm’s success.

While crunching numbers did not come naturally to Reagan, marketing and creating a powerful brand did. In 2012, Reagan joined the firm and embarked on strengthening the Couch & Russell brand. She brought the firm to the community’s forefront through sponsorships at major community-wide events and through her service to various civic and nonprofit organizations, including the Burleson Chamber of Commerce, The FLIP Group, and others.

One of Reagan’s proudest achievements is the firm’s annual Diamonds & Dice Ball, which brings together hundreds of local businesses and community leaders to raise funds for local charities. In addition to raising thousands of dollars for charity, Reagan’s project brings people together to make a positive impact on the community.

Reagan's team of financial professionals share the same vision for their clients, and have helped propel the brand to what it is today.

During her free time she spends it enjoying her son, Jaxon and husband, Raul. They love traveling, sports games & other family activities, Reagan is a complete professional who balances several responsibilities, but her energy and enthusiasm for connecting people and resources makes everything she is involved in feel like fun parties with friends. – but her main priorities are her family and friends, music, travel, and helping to promote fearless living by serving as the Development Director for The Flip Group.