With parents who spent their careers in tax and accounting, Craig grew up around the financial services industry. Working in the family business was somewhat of a rite of passage. After studying finance and accounting and graduating from Baylor University with a Bachelor of Business Administration in 1984, Craig went on to obtain a Master of Arts degree and spent ten years working with students and their families in Texas and Colorado.
In 1996, his journey came full circle as he rejoined the family business, taking the reins to build a comprehensive financial services firm. Today, Couch & Russell serves clients in a wide variety of areas, including retirement planning, wealth management and business planning. Craig most enjoys helping clients pursue financial independence.
Craig is also active in the community and has previously served on the board of directors for several civic and non-profit organizations, including the Burleson Chamber of Commerce, the Burleson Opportunity Fund, Carry the Load, and NFM.
Craig loves to travel and is also a diehard Texas Rangers fan! He can often be found at the ballpark cheering on his beloved Rangers. He also enjoys staying active through fitness classes and hiking. He is the proud father of two beautiful and wonderful children and two grandsons.